Here are answers to your important questions regarding the FDA’s final ruling for the revised Nutrition Facts Label:
When can I get the new label?
Our software provider, Esha, has provided us that the updated patch and we can now produce the new label.
When do I need to have the new Nutrition Facts on my food product by?
January 1, 2020 is the compliance date. However, an extra year is given for manufacturers who have less than $10 million in annual sales.
What should I do now?
We will need the nutrition information, for all your ingredients and sub-ingredients, updated with the newly added nutrients: Potassium, Vitamin D and Added Sugars. If you use a flour, for example, then you will need to get that updated information for us in either a 100gram report or their updated Nutrition Facts – before we can complete your label.
If you would like to change to the new label as quickly as possible, then we suggest you start to gather this information now. You may need to call your suppliers to find out when they will be updating their products with these new nutrients.
What are the changes to the nutrition facts label?
There is a lot of information for us to share with you regarding these changes; however, for now, this helpful infographic may give you a general understanding of the differences. Click here to see the infographic.
Although, no exact date has been announced by the FDA, our sources tell us that this should happen by the end of this month. The final ruling is expected to come out by the end of May. What does this mean for your food business and what should you be doing at this point?
1.) First thing to do...don’t panic! You will have plenty of time to swap out to the new label. In the FDA’s proposal, food manufacturers will have two years to comply. You would be expected to make the change when going to reprint on labels and packaging – within that two year period. In addition, the FDA has also proposed giving the industry six months to prepare for the change prior to the start of the two-year compliance window.
2.) Understand the proposed changes and the potential impact on your current packaging and marketing efforts. If all of the proposals go through, then this will be a very significant change to the layout and size of foot print, as well as new additional nutrients that will need to be tracked. It is important to begin to understand the scope of these changes and how it will affect your current marketing of your food product. We have put together a helpful infographic that provides an overview of the proposed changes. Click here for the infographic.
3.) Gather your team and begin the discussions. If you haven’t had meetings already within your company about the upcoming nutrition label change, then now is a great time to start. Everybody on your team should become familiar with the proposed changes. Purchasing should forecast label and packaging inventory to plan when to change out; marketing should understand how the foot print size and other changes will affect the entire label /package layout; and R&D needs to understand the new nutrients added and if there will be any impact on Nutrition or Health Claims.
We, here at RL Food Testing, are excited that the final ruling is almost in and we are ready to help your food business navigate through these changes. Whether you are a long-time customer or new to our family business, we will be able to update your nutrition facts when all is finalized.
With 2015 coming to an end, it is that time to look ahead to see what food trends will be the movers and shakers for 2016. Although there are many trends to watch for next year, one was consistently predominant in the industry surveys and has proven to be a major corporate initiative for the country’s large food manufacturers in 2015. What is this super, hot food trend for 2016?
The #1 Food Trend for 2016: Natural, Simpler Ingredient Statements
Simpler more transparent ingredients not only hit the top of Mintel’s Food & Beverage survey for 2016, but Innova Market Insights’ - as well. It is no coincidence that both of these market research leaders have this as a key influencer for next year.
As the “clean eating” trend keeps growing more and more, Americans are scrutinizing food labels when they grocery shop. An opinion article in the New York Times explains that America’s eating habits are shifting. Since 2009, sales for fresh foods have increased 30% and fresh vegetables have also had an increase of 10% - while sales of processed foods in the middle of the store have declined. This shift in consumer shopping has caught the major food companies’ attention.
In their opening statement for their 2016 Top Ten Trends List press release, Innova Market Insights states, “The ‘clean eating’ trend has inspired a back to basics approach in product development and is an overarching theme.” “Clear labeling” had established itself last year in Innova’s 2015 survey, and for 2016 with a shift in transparency and a demand for simpler non-artificial ingredients – “clear labeling” continues to gain importance. Lu Ann Williams, Director at Innova Market Insights, explains further, “Clean and clear labeling and 'free from' foods have all gained traction and moved on to the next level during 2015.”
This health focused momentum shows little signs of slowing down. Campbell, Kellogg, Nestle, and General Mills all vowed in 2015 to remove artificial ingredients from products. Hershey’s promised to move towards simpler ingredients on their key products including Hershey’s Kisses Milk Chocolates, Hershey’s Milk Chocolate Bars, and Brookside Dark Chocolate Fruit & Nut Bars. In a company statement, Hershey president and CEO John P. Bilbrey, explained, “As consumers, our relationship with food is changing…We all want and deserve to know what’s in our food.”
Still not convinced this is the hottest trend for 2016? Last year, Kraft pledged to reformulate their iconic mac and cheese to remove synthetic colors and preservatives by January 2016. What would prompt Kraft to change this American staple? Their consumers are demanding improved nutrition and “simpler ingredients.”
Even after cleaning out their artificial ingredients, big companies are taking it a step further and buying organic based food companies to strengthen their platform offerings in this simple foods trend. General Mills bought Annie’s Homegrown, a popular organic mac and cheese company, for $820 million last year. Also in 2015, Pinnacle Foods bought Boulder Brands in $975 million deal.